Time for an update!
TRI® Rebranding

Over the past years we have evolved to a significant pioneer in Digital Implantology. We felt it was time to reflect these changes also within our image and what a better moment than the global launch of the world’s first implant approved for restorations without abutment?

We created a new look and feel that stands for this evolvement and that combines all our values and vision as #1 Digital Implant Company. But not only, the ‘X’ stands also for the future and for all the challenges ahead.

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OUR BRAND STANDS FOR
Swiss Quality

High-Quality products from more than 25 years of world class production

Performance

4 Gold Standards for maximum performance in your daily clinic

Simplicity

A unique handling experience driven by an intelligent portfolio with 50% less components 

Think Digital

TRI®+ Digital Solutions for simple, fast and cost-efficient digital workflows

BRAND LEGACY
2011

Since 2011, when TRI® Dental Implants was founded, the company had a strong visual identity. The logotype in capital letters "TRI" in serif font and notably combined with the brand mark of implant threads.

2015

In 2015, the "Swiss Quality" aspect was adopted into the logo and the "100% Swiss Quality" buy line was integrated into a button-shaped logo by eliminating the implant threads brand mark for marketing communication purposes.

2021

With the introduction of the groundbreaking technology matrix, we felt it was time to take our branding to the next level as well by creating a simple and clean logo that reflects our vision and company credo #1 Digital Implant Company.

Inspiration & Process
Creation of an element that stands mainly for Swissness...
...combinated with an element that represents digitalization and all our other values!
X standing for

SWISS QUALITY

SIMPLICITY

THINK DIGITAL

PERFORMANCE